Laura Sanders, Marketing Director, brings an energy and enthusiasm for the people she works with and for, which, in turn, extends to the projects she leads and directs. Throughout her career she has focused on building exceptional customer relationships and strategic business partnerships. With over 27 years of non-profit leadership, more than 10 years of management in higher education and the retail industry, Laura brings a broad business background to the table.  Laura applies a systems thinking mindset to her work and uses that approach to gain insights and understanding into the business problem or question at hand in order to work effectively with diverse groups and teams. She brings innovative approaches and thought leadership to clients to propel their projects forward and drive results.

Laura thrives on leveraging customer insights and data to inform business decisions, create strategies and campaigns, and test and learn throughout the process to analyze what prompts people to engage with a brand.  She understands the role of structures in creating the conditions that make processes and projects work. Her success also comes from being able to leverage the strength of a team to create and execute strategy and drive desired outcomes.

In addition to her leadership and management expertise, Laura has experience implementing and leading initiatives in change management, lean processes, and project management.